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Walter and Monty take-away food

From a street food hut to a multi-site restaurant group and catering business, WM was the most popular lunch spot for those that work in the City.

WALTER AND MONTY

The brief was to devise and deliver the digital marketing strategy, alongside creating brand identity guidelines, website / app build, design and ongoing management, social media management and content creation.

  • WEBSITE: Designed, built and managed website. SEO optimisation. 
    Integrations and automations, to improve efficiency. 

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    APP: Project managed the creation of an app to maximise on sales.

    Website design for Walter and Monty
    App design for Walter and Monty

  • Created full brand identity; logo, product packaging and printed collateral. 
    Designed style guide for social media, and templates for promotional newsletters.

    Brand packaging design for Walter and Monty
    Brand assets for Walter and Monty

  • Created and delivered the content strategy. Produced various professional content shoots, alongside capturing and editing photo & video content. Designed email newsletters.

  • SOCIAL: Elevated brand awareness and positioning with a cross-channel approach; including IG/ FB / TikTok / LinkedIn / Pinterest / Youtube / Spotify. Incorporated SEO & TOV optimised copywriting.

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    GUERRILLA CAMPAIGNS: Following hospitality closures during covid, it was important that people knew WM was back open for business. Enter 'Where is Walter', an initiative we created where customers could claim a free lunch if they discovered a WIW sticker (which had been dotted around the City). This attracted customers who hadn't heard of us before, and spread the word around the local area very quickly... it wasn't long before the queues were out the door again!

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    PR, INFLUENCER OUTREACH: Nurtured a strong influencer and VIP programme to create new networks and brand advocates as well as strategic partnerships designed to elevate brand positioning. 

    Social media feed for Walter and Monty
    Guerrilla marketing campaign for Walter and Monty

NOTABLE RESULTS; securing clients such as Spotify, Facebook, Channel 4, Vogue, Uncommon, Amazon, Dulux. Also establishing the social media presence and growing a cross-channel community of 15k.

"MB. CC has played a crucial role in creating and maintaining the brand and communication strategy across the group.

 

Martha's creativity and attention to detail makes her perfect the communications partner. She is without doubt the best communication strategist I have worked with."

 

- WM Group

CASE STUDIES

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