Foolproof fine dining experience; cooked by our top chefs, finished by you at home, rated No.1 Restaurant Kit by Esquire.
MR. WILDE
The brief was to devise and deliver a digital marketing strategy for the launch of MR. WILDE, a fine dining experience delivered to the home.
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Designed, built and managed website updates.
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SEO optimisation.
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Back end integrations and automations, to improve efficiency, such as setting up bespoke AirTable order processing system.
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Created full brand identity; logo, product packaging and printed collateral.
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Designed matchboxes that were included in every box.
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Created and delivered the content strategy.
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Produced various professional content shoots.
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Captured & edited photo & video content for social.
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Created cook-along recipe videos.
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Devised and implemented the social media strategy & style guide.
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Elevated brand awareness and positioning with a cross-channel approach; including IG / FB / TikTok / LinkedIn / Pinterest / Youtube / Spotify.
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Incorporated SEO & TOV optimised copywriting.
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Created and managed a lifestyle blog on the website, collaborating with industry experts. The posts were included within regular newsletters sent to our mailing list. Topics covered table styling tips, food recipes, cooking tips and tricks and much more.
NOTABLE RESULTS; securing a brand partnership with Soho House, getting rated No.1 Restaurant Kit by Esquire, and featuring on Quintessentially 'London's Best Meal Kits'.
"MB. CC has played a crucial role in creating and maintaining the brand and communication strategy across the group.
Martha's creativity and attention to detail makes her perfect the communications partner. She is without doubt the best communication strategist I have worked with"
- WM Group
CASE STUDIES