
Unique artisanal homeware products and gifts; contemporary classic pieces and heirlooms-to-be... Seen in Selfridges & Libertys.
LATE AFTERNOON
The brief was to assist in the development and execution of the digital marketing strategy, focusing on the launch of 2 new collections, in the lead up to the Christmas period. The project involved managing social media presence across multiple channels, alongside ad hoc content creation. Other tasks included website management, inventory updates, and ongoing SEO improvements.
Created a suite of social media templates.
Project managed and implemented the launch of AW23 collection and colourful frames on the website.
Produced, filmed and edited content. Styled tablescapes and created moodboards.
SOCIAL: Developed the social strategy to launch the AW23 collection, alongside the launch of photo frames. Elevated brand awareness and positioning with a cross-channel approach; including IG / FB / Pinterest. Launched TikTok for the brand. Incorporated SEO & TOV optimised copywriting. Initiated and ideated an influencer collaboration.
PARTNERSHIPS: Managed brand partnerships with homeware marketplaces such as Glassette & Maison Flaneur.
Ideated, designed & wrote regular newsletters in the lead-up to the Christmas period.
"MB. CC parachuted in to help our business when we were short-staffed coming up to the Christmas period.
Martha was full of energy, ideas, tips and tricks to drive our marketing and we loved working with her. She is energetic, fantastically hard-working and knowledgable. An asset to any team."
- Late Afternoon
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