Why is maintaining an optimised presence on social media so crucial for engagement, brand visibility, and growth? If your goal is to attract and retain followers, then conducting a thorough audit of your social channels can help you identify areas for improvement.

Read on to discover a comprehensive guide of the key elements to consider when auditing your social media channels...

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ONE — REVIEW THE HYPERLINKS IN YOUR IG BIO 🔗

We consider this as one of the most valuable pieces of real estate on your social media profiles and the primary call-to-action for followers. Always ensure that your link is up-to-date and leads to a relevant landing page (this could be on your website, blog etc.). There are many link management platforms such as linktree, which allow you to consolidate multiple links in one place, and most come with a click performance feature so make sure to take note of these analytics in your reporting. At MB. CC we're big fans of scheduling our content through Metricool, and highly recommend it for both social media analytics and link management features.

TWO — BRAND YOUR STORY HIGHLIGHTS 💡

Create highlights for different themes or topics like TESTIMONIALS / PRODUCT LAUNCHES / BTS. Make your profile pop by designing custom highlight covers that match your brand's style. You can use cool tools like Canva or Adobe Spark to do this easily. Don't forget to keep your highlights up-to-date by reviewing and updating them regularly to showcase your latest offerings, promos, and key messages. Make sure you keep it fresh and fun!

Here is an example of a set that we created for Compton Restaurant...

& Maddox Gallery...

THREE — BE SELECTIVE WITH PINNED POSTS 📌

Pinning posts allows your audience to easily access the most important pieces of content, so start by shortlisting the most relevant for your brand. These could be promotions, announcements, or evergreen content that offers value to new followers. Additionally, remember to rotate your pins regularly. Periodically updating pinned posts will keep your feed dynamic, ensuring that the content stays relevant and engaging for your audience.

FOUR — UPGRADE YOUR PROFILE: IMAGE & USERNAME 🖼

Your profile image is the first impression on social media, so make it clear and reflective of your brand. Use high-quality imagery that is sharp and fits all devices, ideally a distinct logo. Consistency is key, use the same logo across all platforms for brand recognition. When it comes to your username, think SEO and discoverability. Incorporate relevant keywords for easy searchability. Keep it simple, choose a username that is memorable, easy to spell, and search for, avoiding complex or lengthy names.

FIVE — ENGAGE THROUGH CAPTIONS 💬

To effectively engage your audience through captions, ensure clarity and consistency by keeping your messages easy to read and straight to the point. Use a friendly tone that aligns with your brand's voice. Encourage interaction by including clear calls to action like COMMENT BELOW / SHARE WITH A FRIEND. Add emojis and formatting techniques to enhance visual appeal and readability, but remember to maintain alignment with your brand's style.

SIX — OPTIMISE YOUR HASHTAGS #

We recommend incorporating a variety of hashtags in every comment to enhance post visibility and audience reach. These can include;

• Location

• Trending / Popular

• Branded

Avoid overloading with hashtags (we like to pop them in the first comment) and focus on 5-10 relevant ones for better effectiveness. Monitor hashtag performance through analytics tools to identify top-performing hashtags and adjust your strategy accordingly.

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Follow these steps to audit your channels and boost your brand's visibility... You'll be on your way to creating a more engaging and successful social media game plan in no time!