START SEAMLESSLY: Establish your Digital Marketing with MB. CC
If you're the founder of a small business, then outsourcing your digital marketing probably seems just as daunting as the prospect of doing it all yourself (or perhaps you're juggling so many other plates that it doesn't get focused on at all)...
Well fear not, at MB. CC we've condensed our onboarding stage down to five key steps, to make the process time efficient and hassle free...
ONE — THE INTIAL CONSULTATION
Upon receiving your enquiry, we’ll promptly arrange a brief call to determine the best package for your needs. We will discuss your target audience, current marketing strategies, business goals, and clarify the areas where support is required.
TWO — DEFINING THE SCOPE
PROJECT PROPOSAL
OBJECTIVES: Establish clear goals and key performance indicators (KPIs) for the project.
OUTLINE OF SERVICES: From SEO to website design, social media management, content creation, and more.
TIMELINE OF WORK: Includes a schedule for deliverables and detailed budget breakdown.
SIGNING THE CONTRACT: Detail the scope of work, payment terms, confidentiality agreements, and termination clauses.
THREE — PIECING THE PUZZLE INTO A PLAN
AUDIT: Review past marketing efforts, successes, and failures to understand what has or hasn’t worked.
BUSINESS AND INDUSTRY INSIGHTS: Target audience, including demographics, interests, online behavior
COMPETITOR RESEARCH
SWOT ANALYSIS
FOUR — ASSETS & ACCESS
BRAND ASSETS (e.g. logos, colour schemes, fonts, and style guides)
RELEVANT ACCESS (e.g., Google Analytics, Social Media channels, website CMS).
COMMUNICATION (whether you prefer email or Slack, we’ll agree on the best platform to share ideas, and agree a meeting schedule for reviews, updates and strategy sessions)
FIVE — KICK OFF
We'll generate a project plan based on the scope and findings from our research to identify priorities and timelines. Then the client is able to feedback and make adjustments as necessary.
Once everything is up and running, we'll send regular performance updates documenting progress, results, and insights. Based on the report, we’ll adjust and optimise our strategy according to the data and client feedback.
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