You might be wondering how does brand identity impact the success of your business? 

Well creating a memorable brand is super important for any business to succeed, whether you’re just starting or you've been around for a while and want to freshen things up. A strong brand helps you stand out from the competition, keeps customers coming back, and helps your business grow. 

In this blog post, we'll share some essential tips to help you create a memorable brand, focusing on things like designing a great logo, finding your brand's unique voice, and making sure your message is consistent across all the platforms where you connect with your audience.

1. CREATE AN EYE-CATCHING LOGO

Your logo is the first impression customers have of your brand. It should be simple, relevant, versatile, unique.

CONSIDER YOUR USE OF COLOURS: Check out this extract on colour psychology by Adobe, to inspire your thinking! ⬇

• Black. As seen on the Nike logo, black alludes to power, authority and sophistication.

• Pink. The colour pink represents imagination, passion and creativity, which is why it’s a perfect fit for the Barbie logo.

• Blue. This colour is often associated with being secure, trustworthy and loyal. It’s often used by brands that need to appear dependable – like Facebook and PayPal.

• Red. The colour red increases our heart rate, blood pressure and metabolism – which also makes us hungrier. That’s why fast-food chains often feature red in their branding, like KFC and Burger King.

• Yellow. Seen in logos like McDonalds, Thomas Cook and Snapchat, yellow represents cheerfulness, warmth and happiness.

• Orange. Similar to yellow, orange evokes feelings of optimism and enthusiasm. It’s seen in logos for brands like EasyJet and Nickelodeon.

• Purple. This colour signals royalty, mystery and imagination. One of the most famous brand examples is the signature Cadbury purple.

• Green. As a colour chosen to represent harmony, tranquillity and calmness, you’ll often see green logos for outdoor spaces with brands like the National Trust. It’s also associated with security and money, as seen by the Lloyds logo.

Here are some logo examples from brands we’ve worked with in the past;

2. MAINTAIN A UNIQUE BRAND VOICE

To create a strong brand voice, start by defining your brand personality. Tailor your brand voice to appeal to your audience's preferences and needs. Develop brand guidelines for communication and ensure consistency across all platforms. Don't be afraid to inject some personality, as it makes your content engaging and relatable.

Consider the following adjectives when reflecting on your brand... which qualities apply and which don't?

3. ENSURE YOUR MESSAGING IS CONSISTENT

Clarify your brand message, maintain a unified visual identity, align all content with your brand message, educate your team, and regularly monitor your brand's performance.

Developing an unforgettable brand entails more than simply having a memorable name or an attractive logo. It necessitates a meticulously planned logo design, a coherent and engaging brand tone, and consistent communication across all channels. By prioritizing these aspects, you can establish a brand that is distinctive, connects with your target audience, and fosters enduring success. Begin applying these suggestions today to establish a brand that makes a lasting impact.